"This book is for every per ...

 
"This book is for
every person who has chosen salesmanship as career and livelihood. It
teaches basically everything you need to become a successful salesman
and how to make it a fulfilling craft"

Book Excerpts:
Every idea advanced in this book has one objective in view: your interest. Will it stimulate you? Will it instruct you? Will it inspire you? Will it
increase your understanding? Will it contribute to your growth? Will it help you to be a bigger man and a better
salesman?
Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do
it. Creative selling is the ability and art of increasing the satisfaction of the prospect by convincing him that the thing
you want him to buy will best fulfill his needs and desires.
In fact, it is creating a want that did not exist before. Creative selling is an individual accomplishment. It embraces you and the power within you to think and to create.
These qualities and attributes are individual, and no one but
you can develop them. 
Therefore, my purpose is to help you to develop them by drawing on the latent forces within you.
During the past 42 years it has been my good fortune to

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